Why Don’t Hashtags Work On Instagram?

In the era of social networking sites and digital platforms like Facebook, Twitter and others such sites, hashtags are often used so it would be appropriate to say that any famous events happening on the internet carries the sign of a hashtag.

Why Are Hashtags Used In Posts On Social Networking Sites?

From Twitter and Instagram to various other social networking sites hashtags are widely used.

The use of hashtags significantly increases if you’re using social media to promote your business. Your brand recognition increases as your reach increases and more users engage and visit your account. 

What Are The Reasons Hashtags Don’t Work On Instagram?

There may be numerous reasons why hashtags don’t work on your Instagram account. Here are the top 6 reasons for hashtags not working while you try to post something on your Instagram account-

Reason#1- Your Ig Account Has Been Shadowban or Flagged As Spam

A common reason why Instagram hashtags don’t work is because of your account being shadowbanned. Instagram has imposed stricter usage limits on the usage of hashtags due to extensive hashtag use in the past.

These principles help to eliminate spam and improve everyone’s Instagram experience.

One of the main disadvantages of the hashtag crackdown is that it may hurt accounts that aren’t intentionally spamming hashtags. It’s all too easy to commit unintentional hashtag spamming infractions that can lead to a shadowban.

Fix

The first step is to delete any past articles that include forbidden or abused hashtags. Report the problem to Instagram. In case nothing is working on these solutions, you will have to create a new account and start again.

Reason#2- You Are Using Hashtags That Are Irrelevant To Your Post

By including popular or trending hashtags in their captions, several accounts raised their interaction rates. Your post might even appear on the Explore page, when your user engagement increases.

Not only does this strategy no longer work, but it can also result in your account being flagged by Instagram. If you’ve been employing this strategy, your account may have been shadowbanned by Instagram’s detecting technologies.

Fix
Avoid adding hashtags in your captions that aren’t essential. 

For example, employ hashtags for popular terms like #we, #you, and #the, in the hopes of expanding their reach.

Reason#3- You Might Be Using Banned Hashtags

Few hashtags contain offensive or explicit content. Some restricted hashtags are self-evident. For example, due to the enormous level of spam linked with the hashtag “#happythanksgiving,” Instagram banned it last year.

Fix
After selecting the hashtag in question from the search results click the Recent tab on the search bar. If the hashtag is prohibited, you will receive the following message stating that the hashtag is currently hidden.

Reason#4- You May Be Using A Similar Hashtag On Every Post

Instagram’s algorithm can recognize the use of the same hashtags for every post. This practice tells instagram that you are just utilizing hashtags to boost your reach and not to deliver relevant material to the hashtag’s followers.

If you do this, Instagram will mark your posts as spam, and spam is something Instagram does not like.

If Instagram detects that you are spamming users, your posts and profile may be shadowbanned. So, if you want to reach out to new people, you will have to use authentic and relevant hashtags.

Fix
One way to deal with this issue is to make a list of a few relevant hashtags that you may include on each post. You can even make a spreadsheet with all the relevant hashtags that you will be using for your post.

Reason#5- You Are Using Hashtags That Are Too Broad For The Topic Of Your Post

It’s vital to avoid using hashtags that are too broad when utilising hashtags to increase your Instagram account. But hashtags that are unique to your expertise or business are more likely to bring new followers and increase engagement.

You’ll attract users who are already interested in your topic if you employ hashtags that are related to your target audience. You’ll get followers who are more engaged with your material,

Despite reaching fewer individuals at a time.

Fix
Try to use niche hashtags that are relevant and exactly fit your post. This will enable your post to reach people who are watching posts related to those particular hashtags.

Reason#6- You Might Be Using Hashtags That Are Too Competitive

Utilizing too many extremely competitive hashtags, like using broad hashtags, will be a burden in your Instagram growth. Because of the large quantity of previous posts, many users believe that using

The most popular hashtags is a good idea. However, it can be difficult to stand out when using hashtags that already have over 1 million posts.

Fix
The best possible way to get reach through your posts is by using niche hashtags.When you use less popular hashtags, your post will show up in the Recent Posts feed in those hashtags for a longer time.

Because these hashtags have less competition, you’ll have a better chance of making it to the Top Posts feed.

Conclusion

There are several other reasons why your Instagram hashtags might not be working. But we have to understand that the problem is not with how we approach the

Problem but with the further updates and changes in the Instagram algorithm that makes it harder for few genuine users.

Even Instagram has through a statement said that in order to increase the user experience they are continuously trying to bring new changes and sometimes there might be some problems with a few users.