The Verdict On Lenskart’S Vision: The Eyes Have It!

Lenskart was started with a goal to provide good quality eyewear with trendy and fashionable features that consumers love to wear.

The problem of eyewear came into light when Peyush Bansal, CEO and founder, discovered that almost 1/3 rd of Indians face eye problems, but still they don’t address it. The problem was the quality of eyewear and limited frame styles, and so he decided to change this. This is where Lenskart managed to stand out in the eyewear industry. The problem that no one valued enough to address was noticed by Lenskart. This is also one of the main reasons behind Lenskart’s success; it is the ‘problem solver’.

Peyush Bansal also noticed that the eyewear industry is highly unorganised, and this is where Lenskart was at an advantage. Lenskart took this opportunity and made an organised eyewear platform with trendy eyewear designs, not only that, it also made the eye test service available at its stores and also at the comfort of your home. Lenskart recently launched its 3D eyewear feature through which you can try the frames virtually on your face. All of these are offered by Lenskart at reasonable prices.

Lenskart made eyewear easily accessible for everyone hence, bringing a revolution in the eyewear industry. Peyush Bansal also said that “We procure our own material and manufacture the products. About 70% of our SKUs are cheaper than other brands”. Lenskart totally removed the concept of intermediaries from the company as it makes the product available to the consumer directly from the manufacturer. This whole process helped in reducing the cost of the product.

Lenskart mainly started off as an online company but over time, it has also established itself in the field of offline retail after realising that many people like to buy products like eyewear through offline mode because they can try the frames beforehand on their face and then choose what suits them the best. So to increase the consumer base, it is important to engage in offline retailing as well. To reach a wide range of consumers; from the old generation to GenZ, Lenskart has done a good job in that field by starting Lenskart franchise partner program. Lenskart franchise is a great opportunity for anyone who wants to start a business in the eyewear industry. Lenskart focuses more on understanding consumer behaviour and solving consumer problems and it is also one of the reasons behind the success of the company

The company has 500+ offline retail stores, Lenskart franchises, at the current time where you can go and physically try the frames and make a purchase. All the stores of Lenskart provide eye test service at a nominal rate which makes it convenient for the consumer to buy from there.
Lenskart was started with a vision to solve eyewear/ vision problems and over the years, it has been successful to do so. Lenskart was also able to smoothly bridge the gap between online and offline retail through Lenskart Franchise partner program. Lenskart is one of the leading and most successful companies in the eyewear industry which is continuing to solve the vision problems of people. It is an inspiration for millions of people who want to establish themselves in the industrial sector.