How Lenskart is Defying Start-up Trends?

Lenskart; disrupting unicorn defining golden rules of start-up trends! 

Who would have imagined an unbelievable transformation in the eye-glass industry? 

Started as an online eye retailer by Piyush Bansal, Lenskart is an Indian optical remedy eyewear corporate store.

In India, Lenskart is the one of the quickest developing eyewear businesses today.  Though, started initially as an online player, Lenskart switched as an omni-channel to let people buy eyeglasses online or in malls, hospitals or high-streets. 

The startup is defying new age trends of seeing the world through spectacles.

 In this article, we will have a look at how the infamous company has been touching skies since the day it came into existence.

Basics of the Company “Lenskart”

• Area of business: Prescription eyewear
• Established: 2010
• Pioneers: Peyush Bansal, Amit Chaudhary and Sumeet Kapahi
• Financing: Rs 714 crore (near $100 million) in four rounds
• Financial backers: IDG Ventures, Unilazer Ventures, IFC, TPG Capital, TR Capital, TPG Growth, and Adveq

Some Interesting Facts:

• Lenskart proudly sells about 5000 spectacles in a day.
• The company removed intermediaries by decentralising manufacturing and cutting of lenses. 
• Lenskart claims a scope of eyewear from eyeglasses, shades and contact focal points and is available in excess of 1,000 areas.
• As of February 2022, Lenskart had 950+ stores in India.
• It conducts about 3500 eye exams in a day
• Lenskart franchise cost is of Rs. 25 Lakhs to Rs. 30 Lakhs and brand expense is of about Rs. 2,00,000.
• Company buys raw materials for its frames from China and Italy.
• Its assembly office in New Delhi produces 5 lakh glasses a month.
• They have been completing 1500 checkups every day and have a conversion of half.
• Eye-wear brand Lenskart on Thursday said it has opened 73 stores in 46 urban communities and 19 states in a day.

MINOR DETAILS OF LENSKART

Lenskart is one of the internet business organizations that work in both online and offline appropriation channels. Clients can arrange their items over the online entry or from Lenskart’s particularly planned offline store. 

The organization is transforming the eyewear business through first its caring “Home eye checkup”.

It has the most extensive assortment of specs, sunglasses, goggles, frames, anti-glare, contact lenses, bifocals, computer glasses, try glasses at home, prescription sunglasses, and eye accessories.

HOW LENSKART DEALS WITH DIGITAL MARKETING?

Lenskart’s digital marketing strategies are something to look for!

However, it’s the mobile app that brings most traffic.

Lenskart utilizes extremely unassuming imprint ups to make quality eyeglasses for ordinary individuals.

Major part of Lenskart’s prosperity is its three model approach for reaching customers via Online, present day shops and home visits by optometrists on motorbikes.

The test for Lenskart is to fabricate an organization that can deal with multiple times the ongoing business.

With its amazing marketing, the company offers opportunities to support franchises. 

Though, the interested applicants looking for more deets about Lenskart franchise cost can get it by investing an initial amount of upto 25 Lakhs. 

This fastest growing is emerging as a profitable investment for the young minds eyeing to make a mark in the eye-glass industry. 

HOW IS LENSKART DIFFERENT FROM OTHER STARTUP TRENDS?

Lenskart Strategy: 

“The principal outline is free” offer – Where clients will pay for only the focal point on their most memorable buy. A decent strategy to attract first-time purchasers.

“Try at home” – Where clients can pick a limit of 5 frames and try them at home prior to making a last buy. This has prompted more examination by clients.

Home Eye checkups –  Across all the urban communities, the company offers convenient home checkups for the people. 

Utilization of innovation – Fostered a 3D facial visualizer where clients can perceive how the frames will look on them.

We plan the future while writing our present! 

• The omni-channel eyewear retailer intends to open 400 stores in the ongoing financial year.
• Lenskart aims to give franchise amazing open doors to business visionaries and to those wishing to put their foot in the eye-wear business. 

CONCLUSION

Lenskart is a startup story inspiring millions in the row! It has grown rapidly beating other start-ups in the most amazing way. That’s why the lenskart franchise cost is higher. But all we can say is it will be worth your investment.