How Do I Get More Followers On Instagram?

Instagram has become the foundation of several brands that helps to drive the audience to the brand pages, enhance interaction, and promote more engagement with the audience.

If your Instagram page is not quite fascinating enough to captivate someone’s eyes, then you need to follow some ways to grab real, original and organic followers. 

You need to differentiate your brand in terms of originality and should never opt for inorganic ways like paying for views and likes to followers.

As these methods are not dignitary and worthy because the Instagram algorithm always sets apart paid and inferior quality accounts. 

If you want to promote your brand, then this method is not worth it. If you want people to come and visit your brand page and promote your brand, then you need real and organic followers. 

Begin to build your image as a brand with these strategies on getting more followers on Instagram.

How Do I Get More Followers On Instagram?

Optimize your Instagram Account

Before finding out the ways to gain more followers, pay more focus on your account. The first is to optimize your account completely. For it, you need to develop your unique bio and form captions with a proper username and profile.

It is a basic but most important step to follow, it will help people know that the particular brand belongs to the particular account holders. Remember that your profile and bio should relate to the basis of your brand. 

Create Profile That Give Strong First Impression

If you want to grab the attention of a larger audience, then your profile needs to be modified in a way that depicts that you want to change your profile visitor into a follower. Your account needs to be created in a way that a person understands your account at a glance or view.

You can create the aesthetic of your own Instagram feed through visual planner tools and use grid preview features to make plans for your Instagram feed easily.

The New Instagram planner displays the way Instagram feeds and posts look together. It allows you to alter the position or arrange the photos in the correct order as per your wish and to find accurate matching for your feed. 

You can judge how your post will look as a unit. The major point is to analyse how the audience will react and what will be their reaction on a whole after the first view.

Use Instagram Reels

Instagram reels can serve out to be the biggest opportunity to ensure your visibility. As everyone knows, the most productive method to reach a new audience is Instagram reels, Instagram short videos and so on.

As the Instagram reel is one of the major recently developed platforms to promote your brand. The fact is that Instagram reels reach out to maximum people in comparison to other features. 

To have better results follow certain tips while making reels: 

Use captivating hashtags and words on your Instagram reel caption, try to keep pace with the trend, use popular sound or music, try to keep it short, crisp, captivating, and sharp for maximum and repeated views,

And try to work professionally with clarity in work.

If you are creating content, upload it in high quality with a good quality camera, if you want to achieve expected goals. Therefore, it is the best way to promote your brand and grab people’s attention toward your brand.

Use Instagram Hashtags

Instagram Hashtags are a way to differentiate and label your content. It means Instagram helps users to find their relevant content through the use of Instagram Hashtags. If Hashtags match audience preference, then your content will get displayed to them.

Try to add Hashtags that can attract people and are relevant to your profile. Remember that Hashtags are used as references for Instagram Algorithms. That is why it works for analysing the content and serves according to the interest of the audience or user.

Host Contest

Host a Contest to grab traffic to your account. If you want a fast growth rate of your followers, then hosting a contest is one of the effective ways to do so. With the right approach, you can reach lakhs of followers easily with a specific brand fan base.

Hosting several online contests can attract huge traffic to your account. Make sure to mention the requirements needed to take part in a contest and to promote it on Instagram stories.

Host certain giveaways in such contests that can be more effective. 

Create Influential Content

Influential content means the use of such types of posts that people like to view the most such as quotes, poems, memes and so on.

First of all, try to reach out to maximum people through certain techniques like creating inspirational quotes, trending memes, Shayari, and all certain shareable content. As you know, one viral post can change anyone’s life with the popularity of a person.

Try to make productive use of memes to reach out to a larger audience. Memes are popular and get viral easily. Memes are witty posts with funny text, images, videos or gifs on a specific topic that is mimicry. 

To create a meme that can reach out to the audience, you need to balance the visual trend with the emotions or demands of your audience along with considering the niche of your brand.

Partnership with brand or Influencers

Partnership with influencers and brands with similar tastes or opinions can lead to your success. A partnership needs to be from both sides, it means that both need to fund mutually for mutual benefits. 

Partnership reduces the burden of financing the contest and giveaways. Small or Nano influencers require more engagement rate than popular influencers and they receive less money for their sponsored posts.  

Small influencers need to collaborate with other small influencers to reach out to a large scale audience as one can easily grab the attention of the other brand followers. 

Style Up Your Content

You need to focus on a Content pillar that is related to your field. Content pillar means considering 4 to 5 points that the brand will talk about and elaborate and that will help you in the creation of your content for social media like Instagram.

The content pillar helps to give more clarity regarding the topic. Content pillars make the planning work easier. If you are not finding any inspiration to work on any specific day, then you need to use a content pillar strategy that can help you out.

Create Your Own Instagram Challenge

You can create your own Instagram challenge to promote your brand.  Nowadays, Instagram challenges have gained different popularity among audiences, as those Challenges are shown in short clips that people like to watch a lot.

Successful Instagram Challenges can propel or slingshot your account into the zeitgeist. Thus, reaching thousands and lakhs of organic followers.

While organising Instagram Challenges make sure that the accessibility and participation process is convenient for the audience and create Hashtags or keywords that relate your Instagram challenge to your brand and work according to the audience and followers’ tastes. 

Promote User-Generated Content through Brand Hashtags

Promotion of your brand through User Generated Content is one of the awesome ways to reach out to real and organic audiences. 

For promotion through User Generated Content, you need to use your brand Hashtags or certain keywords that are easily shareable.

For instance, If you are a Fashionable Clothing brand, you can make your audience use several other pre-decided Hashtags whenever they post anything related to the brand on their Instagram account or when they post their image featuring your brand.

This will help you in a lot of ways, anyone who will come across the User Generated picture can easily access the brand without much exploring. 

Promote Through Other Social Media Platforms

Promoting through other social media platforms like Facebook, and WhatsApp is also considered to be productive. You can cross-promote your account.

If you want to promote it to a larger audience you can grab the attention of the Facebook user to your account and increase more visibility.

You can post short videos on youtube shorts or Facebook shorts that clearly define your account and brand. You can promote through links, websites, emails, podcasts or other ways.

Make Your Content Accessible To Every User

Make your content accessible to every user whether the user is deaf, blind or visually impaired. You can make your account accessible to all people through the use of certain ways.

Try to elaborate on each visual detail while making a video, so that a visually impaired person can enjoy your video. Try to Add subtitles or text, Write a description of your brand or content manually. 

Add Keywords 

You can add keywords to your bio name field, as the name that you enter in your name field can be searched.

For instance, if your brand is Clothing or Jewellery, then include keywords related to your niche that is fashion clothing in your name field. 

Conclusion

Growing your Instagram account seems to be like combat but you can win a victory with the right strategies, you can increase the number of organic followers through the ways discussed above. You just need to modify the content according to the audience’s taste.