A Success Story of How A Small Start-Up Became India’s Leading Eyewear Brand

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Today we bring to you the success story of India’s leading eyewear brand, Lenskart. It is the story of a small start-up that established a remarkable  position in the eyewear industry. Lenskart brought a revolution in the eyewear industry, but it wasn’t always like this. It took 12 years for Lenskart to reach where it is now. The years of hard work, passion and dedication paid off. This is the story of how Lenskart went from rags to riches.

LENSKART JOURNEY

The journey started in 2010, when the CEO and founder of Lenskart decided to start a company with a vision to make the eyewear available to everyone in need. The CEO and co-founder of the company, Peyush Bansal is from New Delhi, did his schooling in Delhi and then he did electrical engineering in Canada which gave him the opportunity to work at Microsoft. There he started an online company, Flyrr, which gained a positive response from the users. He has also secured a Diploma in Entrepreneurship from IIM Bangalore. He then decided to come back to India to fulfill his dream of doing something revolutionary in the field of eyewear industries.

As said by Peyush Bansal “that the biggest ailment in the world is vision correction”. To solve this problem, Lenskart was made with a goal to address the problem of vision correction.  The company’s founder, Peyush Bansal started the company, Lenskart in 2010 along with Sumeet Kapahi and Amit Chaudhary. He set up the office of Lenskart in a car garage in 2011. Valyoo Technologies, also known as the parent company of Lenskart was founded by Peyush Bansal himself. He saw that the problem of eyewear is faced by almost everyone, but remains neglected, and so he decided to do something about this problem, and this is how Lenskart was started. 

LENSKART FRANCHISE COST

Lenskart has also started a franchise business which is a great opportunity for entrepreneurs out there to establish their career in the eyewear industry. You can fill the form for franchise on the official website of Lenskart www.lenskart.com  itself. The Lenskart franchise cost is around Rs. 27lakh for tier 1 and 2 cities, and its franchise cost for tier 3 and 4 cities is Rs. 37 lakhs. The franchise business is beneficial and profitable.

The Lenskart franchise fee is Rs.2,24,000. The royalty you will need to pay to Lenskart Company will be 25% of the total sales of your outlet. The period of ROI (return on investment) is between 15 – 18 months. All of this constitutes the cost of the Lenskart franchise.

LENSKART BUSINESS

Lenskart is one of the fastest- growing industries, it offers around 45 different types of excellent quality lenses and 5000+ designs of frames. From old to new generations, the company designs the products keeping in mind the needs of every consumer. It offers trendy and stylish eyewears at affordable prices and is easily available. It has an inventory-led business model which helps in passing the designs to its manufacturers.

UNIQUENESS OF LENSKART

The company faces competition from many big brands, but the company manages to stand out in all the competition. Its competitors include companies such as Specsmakers, Titan Eyeplus, Vision Express, Lensbazaar, Coolwinks etc. Big e-commerce platforms such as Amazon, Flipkart etc,. 

The company’s uniqueness is that it is highly organized, very innovative, low-cost products, excellent services, different price points which helps in targeting customers from different segments. Its services like home eye check-up, online 3D trial, are highly successful and liked by the consumers. Lenskart has also established its franchise business which is highly successful as it has helped many people start their own career in the eyewear industry. It is a beneficial and profitable program started by Lenskart.

Hence, Lenskart has been successful and profitable in the long run. It also provides others with opportunities through its franchise. Lenskart is successful because of its passion and dedication towards the work and is an inspiration for a million others who want to start their own company and bring a revolution.