A Step-By-Step Guide To Become A Digital Marketer

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Once you get to this point, you’ll be successfully improving your life by getting involved in the world of digital marketing. But what is it? We all know how Google works but not many people understand how they can make money using Google.

Fortunately for us there are websites that explain everything in detail including the ways to become a Digital Marketer. If you’re interested, read on.

A career in digital marketing can be very rewarding financially and emotionally speaking. You’ll see the world as opportunities arise even if you don’t have an office job or not even holding a degree in any particular field of study. But it’s important to note that everything is changing fast so there are some things you need to be aware of.

Firstly, new roles are emerging all the time so you should always keep an eye on what’s happening in your sector. New technologies are constantly redefining digital marketing like Google virtual reality glasses (Project glass) or if Facebook decides to make their own smart glasses (they bought Oculus Rift). You also want to think about hardware, software and apps that are becoming popular.

Roles Of Digital Marketing Specialist

Digital Marketing Specialist is the one who brings all the elements together. It’s what people call Internet Marketer or Search Engine Optimizer (SEO). They are responsible for creating content, monitoring online campaigns, analytics and so forth.

Having said all this you should know that nowadays there are many different types of digital marketing roles just like web design specialist or SMM manager. Every company is different so it’s hard to define typical digital marketing roles.

Typically, people who work in this field are responsible for online PR and always try to make their clients visible on Google search engines through various methods like guest blogging , social media optimization (SMO) , link building and many more.

These practises are the most common ways for industry professionals to become a Digital Marketer.

Steps To Become A Digital Marketing Specialist

1. Plan Your Digital Marketing Career

Before you start learning how to become a Digital Marketing Specialist, make sure that this is what you really want to do with your life. It’s not an easy process since it takes time, money and effort to succeed in this career. But on the other hand, you’ll be able to work from home which brings many advantages like more free time or better work-life balance.

2. Understand What Digital Marketing Is

Following point number one, it’s always better to know whether you like the industry and understand how it works. This is a very popular and profitable job and there are many interesting facts about this profession for example:

– It’s the fastest growing marketing channel with average growth of 21% in last few years

– There’s an expected shortages of specialists

– 71% of marketers agree that search engine optimization is the most effective tactic for achieving marketing goals

– Social media accounts have a big influence on purchase decisions. Half of users say they rely heavily on social media when making buying decisions, and this figure rises to 80% among people aged 18-24.

3. Learn About Digital Marketing Tools

This list contains the most known digital marketing tools :

– Google Analytics  – It allows you to monitor the performance of your site. You can track visitors, social media, content and many more useful things.

– Google Webmaster Tools  – This tool helps you increase your search engine rankings by providing insight into what users are searching for, how often they’re finding your site and how they interact with it once on your site.

– Social Media Management Tools  – There are many free and paid tools that help you manage and measure your social media efforts through analytics, publishing, engagement and more.

4. Make A Portfolio

This is a rather simple process so there’s no need to explain what you should do here. Just make sure that your portfolio is creative, attractive and easy to understand.

5. Practice With Free Tools

There are many great Google resources which you can use for learning digital marketing skills like:

– Google Trends  – It helps you compare search volume across different regions and time periods or find new keywords that people are searching for.

– Google Keyword Planner  – It helps you to discover new keyword ideas that are related to the keywords that you already know and target in your marketing campaigns.

– Google Analytics Academy  – This is a free eLearning platform with great digital marketing courses. Just choose one and start learning!

6. Learn About Paid Tools

There are many other great tools that you can use for your online marketing campaigns. They’re usually very expensive but offer a lot of useful features. Some of them are:

– Moz  – It’s a well known SEO research and analysis tool with a large number of useful features.

– Raven Tools  – It offers multiple tools that can help you monitor and manage your online marketing efforts and save time.

– HubSpot  – This platform is best for inbound marketers with many great features like: social media, SEO, analytics and more.

7. Improve Your Skills Through Projects

Don’t forget to practice what you’ve learned during the courses. You can start with a little project at first and then, once you’re confident enough, try something bigger. The point is to constantly improve your skills because it’s crucial for success.

8. Develop Soft Skills

It’s very important that you develop useful soft skills too like: communication, teamwork or leadership because they will help you become more employable and successful in your career.

9. Find A Mentor

It’s always great to have someone experienced who can share his knowledge with you and give useful advice about the industry. Take this opportunity if it’s given to you because mentors are always a great help!

10. Make Sure That You Understand All Processes From Start To Finish

This means that you should know exactly what happens from the moment a client makes contact till the project is done and delivered. You don’t have to be an expert in every single process but it’s good if you at least understand some of them.

Wrapping Up

There are many things that you can do to improve your digital marketing skills and become a more successful marketer. If you’re already using some of the tips we gave in this article, please share them with everyone in the comments below!